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27th Annual Adopt-A-Wish Holiday Campaign On Way

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This November marks the 27th year of the Adopt-A-Wish Holiday Campaign, Make-A-Wish Northeast New York’s longest-running fundraising event and an annual tradition throughout the 15 counties we serve.

This vitally important fundraising campaign kicks off Nov. 14 with a celebration at Crossgates Mall and runs through the holidays. It is highlighted by paper stars featuring wish kid ambassadors who were granted wishes during the past year. For the second year, the campaign will include a Day of Wishes Telethon on CBS 6 Albany, followed by an Evening of Giving, at Colonie Center on Thursday, Dec. 5.

Acting on feedback from our donors, stars will again be available at three different prices: $1, $3 and $5 — and you will still be able to get all six stars for $15! Trustco Bank has generously renewed its role in the campaign as the Presenting Sponsor, and we are thankful for its support and making stars available at all area Trustco branches. In addition, NYSCOPBA will return as a Wish Champion Sponsor.

Along with Trustco branches, stars will be available at Crossgates Mall, Colonie Center, Wilton Mall, Aviation Mall, Champlain Centre and various businesses and schools throughout the region.

“The Adopt-A-Wish Holiday Campaign is unique among Make-A-Wish chapters, most notably for its longevity and the generosity of the volunteers, donors and sponsors in the region we serve,” Make- A-Wish Northeast New York CEO William C. Trigg, III, said. “The campaign not only highlights our ambassadors and their imaginative wishes, but the overwhelming support we receive in our mission to grant life-changing wishes to all eligible local children with critical illnesses.”

We hope you’ll accompany us for the campaign kickoff and meet our incredible ambassadors! You can join us at Crossgates Mall in Guilderland on Thursday, Nov. 14, at 5 p.m. (corridor across from Regal Cinemas), or at Champlain Centre in Plattsburgh on Thursday, Nov. 21, at 5 p.m. (main corridor, near food court).

This campaign is made possible by the hundreds of volunteers throughout the chapter who generously donate their time to staff our booths. If you are interested in volunteering, please contact Director of Development Kirsten Broschinsky at kbroschinsky@neny.wish.org or 518-456-9474.

The Ambassadors Featured
on This Year’s Stars


Logan, 10, Saratoga Springs
“I Wish to Go to Hawaii”

Sammy, 8, Castleton-on-Hudson
“I Wish to Meet Cizzorz the
YouTube Gamer”

Cole, 6, Glens Falls
“I Wish to Meet The Transformers”

Alexis, 18, East Greenbush

“I Wish to Go See ‘Be More Chill’ on Broadway”

Giada, 3, Johnstown
“I Wish to Go to Walt Disney World® Resort”

Jaxon, 4, Amsterdam

“I Wish to Go to Walt Disney World® Resort”

Alyssa, 16, Lewis

“I Wish to Give Back to the
Third Age Adult Day Center”

Samuel, 4, Brushton

“I Wish to Meet ‘Cars’
Characters at Disneyland®”


Oct 14, 2019

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Make-A-Wish® Northeast New York
3 Washington Square
Albany, NY 12205
(518) 456-9474